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Canon EOS 5D Mark III Preview : (Digital Photography Review)

5D MK IIICanon EOS 5D Mark III Hands-on Preview

March 2012 | By Andy Westlake and Richard Butler

Preview based on a pre-production Canon EOS 5D Mark III

On March 2nd 1987, Canon unveiled to the world the EOS 650, its first ever 35mm autofocus SLR and the start of a brand new camera system. With its fully-electronic lens mount, in-lens aperture and focus motors, and reliance on electronic button and dial operation, the EOS system established a blueprint that all successive camera systems have followed. Now, 25 years later to the day, the company has launched the latest model in the line: the EOS 5D Mark III.

Up until now, the 5D series has been a dynasty of slightly unlikely revolutionaries. The original EOS 5D of 2005 was the first ‘affordable’ full frame SLR, and the camera that cemented the 24x36mm sensor as the format of choice for many professional applications at a time when many were questioning its continued relevance. The 5D Mark II was the first SLR capable of recording full HD video, a feature that revolutionized the market in a fashion that no one could possibly have envisaged at the time – least of all Canon. On the face of it, though, the 5D Mark III offers little that looks likely to make the same impact.

via Canon EOS 5D Mark III Hands-on Preview: Digital Photography Review.

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